Customization overview

Your watch.
Made specific.

Start from a proven watch platform, then personalize the details that carry meaning: dial, logo, words, artwork, hands and strap.

Core services

Three clear ways
to make it yours.

01

Logo customization

Printed logos or dimensional metal emblems developed for the proportions of the dial.

Brands · teams · private labelsCompare methods
02

Engraving

Names, dates, messages or artwork applied to the caseback, crown, rotor or clasp.

Laser or chemical etchingExplore engraving
03

Hand-painted dial

A one-of-one miniature artwork developed from your photograph, subject or story.

Artist commissionCommission artwork
WatchModLab custom watch

A controlled system

Enough choice.
Not endless choice.

We use a focused library of cases, movements, dials, hands and straps. This keeps quality consistent while leaving room for a watch that feels personal.

Typical foundations use 316L stainless steel, sapphire crystal and reliable NH35 or VK63 movements.

View watch foundations

How customization works

Decisions first.
Production second.

Nothing personalized enters production until the main visual choices are approved.

01

Choose a watch foundation

Select the style, size, movement and bracelet or strap.

02

Send your material

Provide authorized logos, photographs, wording or references.

03

Approve the proposal

We confirm placement, proportions, technique and final price.

04

Assembly and QC

The watch is assembled, checked and photographed before delivery.

Guide pricing

A clear starting point.

Base automatic watches typically begin at $299. The following prices are common additions.

Dial

Printed logo or text

Single-color or selected printed detail.

+$30
Dial

Dimensional metal logo

Applied metal emblem produced to suit the dial.

+$50
Dial

Printed dial artwork

Authorized image or graphic adapted to dial format.

+$50
Case

Caseback engraving

Name, date, message or selected graphic.

+$30

Hand-painted commissions and complex multi-surface work are quoted individually. Shipping and taxes are confirmed with your project.

Not sure where to begin?

Tell us the occasion.
We’ll guide the choices.

Discuss your custom watch