EVERYDAY
A comfortable integrated design and balanced proportions make it easy to wear throughout the day.
A MODERN SPORTS WATCH WITH A UNIFIED DESIGN.
WHO IT'S FOR
ONE WATCH. DIFFERENT PARTS OF YOUR DAY.
A versatile foundation designed to move naturally between everyday life, professional settings and personal expression.
BUSINESS CASUAL
Clean lines, refined finishing and a cohesive case-and-bracelet profile work naturally in professional and smart-casual settings.
PERSONAL
A versatile platform for your own dial, logo, artwork, engraving and personalized finishing details.
PERSONALIZATION
MADE TO BECOME YOURS.
Customize the details that matter most — from the dial and hands to logos, artwork and engraving.
DIAL
Choose from different dial colors, textures and layouts to establish the visual character of the watch.
HANDS
Select a hand set that complements the dial and changes the overall personality of the design.
LOGO & ARTWORK
Add your own logo, artwork or approved graphic to create a more distinctive and personal watch.
ENGRAVING
Personalize compatible surfaces such as the caseback, crown or other available areas with text, initials or artwork.
THE COMPONENTS
WHAT GOES INTO YOUR WATCH.
A closer look at the materials and parts that shape the character, durability and everyday experience of your watch.
01
INTEGRATED CASE
316L stainless steel case with a streamlined integrated profile, combining polished and brushed surfaces for a refined sports-watch character.
02
SAPPHIRE CRYSTAL
Scratch-resistant sapphire crystal provides clear visibility while maintaining the clean, low-profile appearance of the watch.
03
DIAL & HANDS
Dial textures, colors and hand combinations can be selected to create anything from a restrained everyday look to a more expressive design.
04
INTEGRATED BRACELET
The stainless steel bracelet flows directly from the case, creating a continuous profile designed for visual balance and comfortable everyday wear.
BUILT TO ORDER
FROM COMPONENTS TO FINISHED WATCH.
Each watch moves through a defined build and inspection process before it is prepared for shipment.
01
COMPONENTS
Case, bracelet, dial, hands and movement are selected according to your confirmed configuration before assembly begins.
02
ASSEMBLY
Each watch is assembled to order in our Guangzhou studio, with the movement, dial, hands and integrated bracelet fitted according to the final specification.
03
FIT & FINISH CHECK
Case alignment, bracelet fit, crown operation, hand alignment and surface finishing are checked to ensure the watch feels visually and mechanically cohesive.
04
FINAL INSPECTION
The completed watch receives a final visual and functional inspection before it is photographed, approved and prepared for shipment.
BUYING QUESTIONS
BEFORE YOU BUILD YOUR WATCH.
Answers to the most common questions about customization, production and ordering.
01 Can I add my own logo?
Yes. Your own logo can be added to the dial or other available surfaces depending on the design and production method.
02 What parts of the watch can be customized?
Depending on the configuration, you can customize the dial, hands, bezel, bracelet or strap, logo, artwork, caseback engraving, crown engraving and selected movement options.
03 Can I order just one watch?
Yes. Most WatchModLab custom projects are available from one piece unless a specific production method requires a higher minimum quantity.
04 How long does production take?
Most custom watches require approximately 1–2 weeks for production after the design and specifications are confirmed.
05 Will I see the finished watch before shipping?
Yes. Final photos or videos can be provided for confirmation before shipment.
06 Which movement should I choose?
Choose based on the functions you need. For example, the NH35 is suited to a classic automatic date watch, while the NH34 adds GMT functionality for a second time zone.
07 Can I add engraving?
Yes. Text, initials or artwork can be engraved on selected areas such as the caseback, crown or rotor when compatible with the chosen configuration.
08 Is the watch water resistant?
Water resistance depends on the selected case and configuration. Each completed watch is checked according to the applicable specification before shipment.
09 Can I change the design after placing the order?
Changes are usually possible before production begins. Once custom parts or production tooling have started, some changes may require additional cost or may no longer be possible.
10 Can the integrated bracelet be resized?
Yes. The integrated stainless-steel bracelet can be resized by removing or adding links.
Depending on the bracelet construction, links may use screws, pins or other fastening methods.
For best results, we recommend using appropriate watchmaking tools or having the bracelet adjusted by a professional.
Depending on the bracelet construction, links may use screws, pins or other fastening methods.
For best results, we recommend using appropriate watchmaking tools or having the bracelet adjusted by a professional.
11 Can I replace the integrated bracelet with a strap?
This depends on the specific case and bracelet interface.
Integrated-bracelet watches use a case-and-bracelet connection that is different from a standard lug design, so not every conventional strap will be compatible.
If alternative strap options are available for your selected configuration, they will be confirmed before production.
Integrated-bracelet watches use a case-and-bracelet connection that is different from a standard lug design, so not every conventional strap will be compatible.
If alternative strap options are available for your selected configuration, they will be confirmed before production.
OWNERSHIP & SUPPORT
EVERYTHING YOU NEED AFTER YOUR WATCH ARRIVES.
Manuals, care guidance, operating instructions and after-sales support.