Engraving

Meaning, kept
close to the metal.

Add a name, date, message or authorized graphic to the surfaces of the watch without crowding the dial.

Engraving locations

Choose where the
message should live.

01
Caseback

Caseback

The most flexible surface. Names, dates, messages, logos and selected artwork.

02
Crown

Crown

Small and discreet. Best for simplified symbols, initials or compact marks.

03
Rotor

Rotor

Visible only when you look closer. A logo, name or short message for exhibition-caseback watches.

04
Clasp

Clasp

A private finishing detail. Initials, a short date or a restrained logo.

Chemical etching and laser engraving comparison

Technique

Laser precision or
etched depth.

Laser engraving is precise, controlled and suitable for text, dates and line artwork.

Chemical etching can create a broader, tactile image on suitable metal surfaces and works well for selected portraits or detailed graphics.

We recommend the method after reviewing the image, scale and watch component.

Send an engraving reference

ENGRAVING PRINCIPLES

The best engraving
does not try to
say everything.

Good engraving is selective. It respects scale, contrast and the physical limits of the watch so the finished result feels intentional rather than crowded.

01

Keep text concise

Names, dates and one meaningful line usually read more elegantly than a long paragraph.

BEST FOR

Names · dates · initials · short messages

02

Use strong contrast

Clear silhouettes and defined edges translate more reliably than low-contrast photographs or very fine detail.

BEST FOR

Bold symbols · clean linework · graphic artwork

03

Respect the hardware

Screws, windows, curved edges and moving components define the usable engraving area. We adapt the artwork around the watch, not the other way around.

BEST FOR

Casebacks · rotors · crowns · clasps

Engraving FAQ

Useful details

Can you engrave a photograph?

Yes, depending on the image and available surface. We may simplify or convert the artwork to improve the final result.

Can you engrave the dial?

Usually not recommended. Watch dials are thin and finished differently; printing, metal emblems or hand-painted artwork are generally better options.

Can you engrave both the caseback and rotor?

Yes, where the selected watch configuration supports both areas.

Will I approve the design first?

Yes. Size, placement and artwork are confirmed before engraving begins.

A private detail

Add the words or image
that only the wearer needs to know.

Discuss engraving